POL311
Legislative Process
Dr. Sellers
February 15, 2006  

Campaigning

The final stage of the simulation starts on Friday. During this period, each campaign launches its televised advertising, followed by its GOTV effort on Wednesday, the day of the election.

Each campaign needs a clear strategy for both advertising and GOTV. The assigned readings contain many suggestions for both areas of the campaign. Based on these readings, you need to create clear strategies for advertising and GOTV, write a one-page summary of those strategies, and then carry them out next week. Your summary will be stronger if it clearly links your strategies to specific aspects of the readings.

In this portion of the simulation, I will evaluate each campaign’s strategies, using both the written summary and the actual implementation of the strategies. I will base my evaluations on the strategies’ effectiveness, and how well they draw from the assigned readings.

One additional note: the campaign that attracts the most votes will receive an automatic “A” for this assignment. It is still possible for the losing campaign to receive an “A”, but such a grade is not automatic and depends on the quality and effectiveness of their advertising and GOTV strategies.

Each campaign’s summary of advertising and GOTV strategies is due at the start of class on February 24 (two days after the election). Assignments turned in 10 minutes or more after the start of class will receive a late penalty.  The penalty is ten points (out of 100 total points) for each 24-hour period (after the start of class) that the assignment is late. The summary should be typed, with 1-inch margins and a font no smaller than 10 point.  The summary can be either single- or double-spaced.  Finally, the Honor Code covers this assignment; make sure that you pledge your work.