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| Popular | Scholarly |
| Publisher | Commercial Firm | Usually, a university or association |
| Audience | General readers | Scholarly readers, such as professors, researchers, students |
| Appearance | Colorful, illustrated | Plain |
| Writing Style | Informal; written for anyone to understand | Formal, scholarly |
| Authors | Staff writers, generalists | Experts, scholars, and researchers |
| Advertising | Ads for business or consumer products | No ads or ads for books or other scholarly tools |
| Article type | Short, nontechnical articles with photos and graphics | Long research articles with tables, graphs, and charts |
| Documentation | None | Bibliographies, footnotes, or other references |
| Illustrations | Often illustrated for marketing appeal | Illustrations support the text |
| Examples | Psychology Today, Newsweek, Sports Illustrated | Journal of Abnormal Psychology, Modern Fiction Studies, JAMA: The Journal of the American Medical Association |
Return to How to Evaluate Sources Page|
For more information contact: Susanna Boylston Davidson College Library PO Box 7200 Davidson, NC 28035-7200 (704) 894-2494 Fax: (704) 894-2625 |
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Copyright © 2000-2006 Davidson College Library http://www.davidson.edu/administrative/library/refer/popsch.asp Created: 6/2/2003 3:18:13 PM, Last Modified: 3/19/2002 9:20:06 AM |