Today's job market is wildly competitive and it's become increasingly difficult to set oneself apart from the crowd. One way to improve career opportunities is to take advantage of the leveled playing field in contemporary media. 'Platform' is today's lingua franca for career freedom and mobility; writing is the skill most needed to get there. The main objectives of this course are to better understand the changing media landscape, and explore writing and publishing in it to better serve one's chosen career path.
What's special about our moment in media history is that the cutting edge really is today, right now, this instant. Local media in many cases has been overtaken--or simply bought up--by national and international conglomerates; though there are more individuals in the world than ever, because of homogenization it has become harder for distinct voices to be heard. Add to this the daily\2014even hourly\2014evolution in how our media is disseminated, desired, and consumed, and we find ourselves looking at a future for which there is little roadmap. The expectations of the past for print, radio, and TV are gone. It's a brave new world, but with savvy, research, determination, and of course, superb writing skills, everyone can have quality opportunities to have their say.
We'll not only explore writing and publishing for today's world, but also ethics, craft, the submissions process, new media, and the social importance of it all.