The primary focus of the College Communications office is telling the Davidson story, advancing the Davidson brand, and strategically promoting the college's people, programs, ideals, and mission to an array of audiences in a compelling and effective way.
Marketing content, created in a variety of formats, including written stories, video, and audio, is produced to help engage prospective students and their families, current students, alumni, donors, and friends of the college on a broad scale.
Because the primary focus of our office is to create content that supports the institution's marketing, branding, student recruitment, and fundraising goals, we do not have the resources to video or audio record the vast majority of college events. Marquee events and those that have the potential to be broadly distributed may be exceptions, and the decision regarding recording rests with College Communications staff.
College Communications does not record events for archival or classroom instructional purposes as it does not fit with our primary purpose, nor do we have the resources to do so.
To request a video, the requesting office should send an email to Danielle Strickland and Gary Bartholomew. We will then discuss with the requester the nature of the project, and once we agree to move forward with the project, the requester must complete a video questionnaire, which will provided by Danielle Strickland via email. The questionnaire will provide all necessary information to move forward with the scheduling and filming. Examples of marketing video projects that College Communications takes on include but are not limited to: messages about fundraising priorities (i.e. the Academic Neighborhood, scholarships, athletics), thank-you and stewardship videos to donors, Reunion promotional pieces and student testimonials for admission purposes.
If you feel your event should be considered as a marquee event with broad distribution potential, and you would like to request that it be recorded, please contact Danielle Strickland at 704-894-3101, and provide the necessary information.
To request an audio recording, the requesting office should send an email to Doug Minor, director of digital communications. We will then discuss with the requester the nature of the project, and once we agree to move forward with the project, the requester must complete an audio recording request questionnaire, which will be provided by Doug Minor by email. The questionnaire will provide all necessary information to move forward with scheduling and recording, including a speaker permission form.
If you feel your event should be considered as a marquee event with broad distribution potential, please contact Doug Minor at 704-894-2539, and provide the necessary information.
Video and audio recordings for instruction and research should be referred to Peter Carolla. Academic multimedia services are limited to blended learning, multimedia development for digital scholarship, and in-class instruction for digital storytelling. Academic departments needing to archive external events are advised to partner with work-study students for these recordings. Those preferring professional video productions can outsource the work to freelance operations in the area. Please contact Peter Carolla to arrange for training of your work-study students and for a list of freelance producers.
Camera and audio recording equipment is also limited, with priority given to digital scholarship projects. Cameras and audio recorders may or may not be available at a given time.
Departments that have a frequent need to audio record events may want to consider purchasing a digital audio recorder. College Communications has prepared a list of recommended audio recorders, SD cards, cables, and other materials at http://bhpho.to/1vc88zx.
Free or low cost audio editing software is also available, including Audacity (Windows and Mac) and GarageBand (Mac). Lynda.com training-available for free to all Davidson faculty, staff, and students-offers instruction on how to edit audio using Audacity and GarageBand.