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Trademark Policy


The college consistently and continuously uses several marks and logos to distinguish itself from other institutions, business entities, and individuals. Davidson Marks have been used without interruption since their creation.


This policy seeks to protect the college's reputation, good name, and image by ensuring the proper use of all Davidson Marks, registered or otherwise, and ensuring that only quality merchandise bears the college's name.


No Davidson Mark may be used without prior authorization of the appropriate Davidson College representative. All merchandise bearing Davidson Marks and distributed for resale or any other promotional purposes is subject to this policy.

All requests to use any Davidson Mark for merchandising or athletic purposes shall be submitted to Licensing Resource Group, Inc. ("LRG"). LRG shall process all requests and refer them to Davidson College for approval or rejection. If the request is approved, LRG will communicate to the Officially Licensed Vendor or individual submitting the request. All other requests shall be submitted to the director of marketing and licensing.

Only an officially licensed vendor may produce, sell, or distribute any Merchandise bearing Davidson Marks.

Davidson Marks shall not be used in the promotion of alcohol, tobacco, or any drug products. All uses of Davidson Marks are subject to approval by the college. The college's approval of the use of Davidson Marks shall be in the college's sole discretion on a case-by-case basis.

Registered Davidson Marks shall be used as registered, include the appropriate trademark designation, and may not otherwise be altered without the authorization of the Athletic Department or the Office of College Communications. Non-registered Davidson Marks shall be used as approved by the college and may not be altered without the authorization of the Athletic Department or Office of College Communications.

Merchandise produced without authorization may be considered "counterfeit" or misappropriated and subject to all available legal remedies.

Policy Definitions

"Merchandise" includes, but is not limited to, the following: a commercially distributed product, packaging, labels, advertisements, press releases, marketing materials, Web pages, trade show materials, signs or graphics, presentations, technical documents, or any other materials.

A "Davidson Mark(s)" refers to any mark or logo used by the college whether registered or not with the United States Patent and Trademark Office. Davidson Marks include, but are not limited to: the word mark "Davidson", the word mark "Davidson College", the Davidson logo (consisting of the word Davidson placed over a bar with a diamond underneath the "v"), the WDAV logo, the Davidson College seal containing the phrases "ALENDA LUX UBI ORTA LIBERTAS" and "NE ULTRA" and the image of a sword piercing a snake, and the Davidson logo consisting of the Wildcat head superimposed over a red rectangle.

An "Officially Licensed Vendor" is an entity that has requested and received authorization from the college through LRG to produce and sell, distribute, or otherwise make publicly available Merchandise bearing a Davidson Mark. All requirements for authorization must be submitted prior to proposed use. The Officially Licensed Vendor may use a Davidson Mark according to the terms and conditions of the license agreement only. Breach of this agreement renders the agreement void and the use unauthorized.

Administration of Policy

The Athletic Department and College Communications shall jointly oversee this policy and review it at least once every two years. Changes to this policy shall be made in accordance with the college's Policy on Policies. Any prospective vendor seeking a license to use any Davidson Mark on a commercial product must submit its request in writing to Licensing Resource Group, Inc. at 7990 N. Point Boulevard, Suite 209, Winston-Salem, North Carolina 27106, Telephone: 336-896-7907, Facsimile: 336-896-7910, or at the website.

All other requests should be made to the Office of College Communications. The office shall respond to any request within 10 business days indicating the college's acceptance of, rejection of, or need for additional time to consider, the request. If the proposed use is acceptable to the college, the college will grant authorization. Failure to respond by the end of the 10 day time period does not constitute acceptance or authorization.

College Communications shall provide authorization, when appropriate, and attach the following message to such authorization: I hereby authorize <name> to use the attached Davidson mark for <purpose> on <date>. This permission is for one-time use; requests for additional use must be resubmitted.

This policy applies to all entities and individuals that are employed by or enrolled at Davidson College. College academic departments, student organizations, and other official Davidson College departments should look to the college's internal guidelines on the use of Davidson Marks.